Length: The total runtime (TRT) of the TV commercial in seconds, commonly 15, 30, 60, or 90 second.

Date submitted: The date you sent the script to the client.

Draft number: This is important so everyone is working off the same script version in production.

Your name: The writer’s name and possibly contact information such as a phone number allow the client to quickly reach the person responsible in case of changes.

You can also give the name of the ad campaign if necessary.

If you’re producing a variety of scripts for the client, the individual titles should be unique and clearly announce their differences.

Script Title: Clearly describe the advertised product or service in a clever title.

Client: Identify the name of the client or the client’s brand.

The heading contains all the important information about the spot or the project: Let’s go over what goes where! The Heading If you’re looking at a script for a TV commercial for the first time, you’ll notice it’s just a short informational header followed by two columns. Thanks to the format, the reader is also able to tell at a glance which elements are paired up together and are happening at the same time. Like a storyboard, the script gives an overview of events in sequence, though just as descriptions. A TV ad separates audio and visual to give a more precise sense of timing.

A movie script alternates dialog and action lines, creating a varying pace. The pacing needs to be perfect, so a TV commercial script has to convey time well. There are two reasons for this: length, and timing.Ī TV commercial is short and you have to win over the target audience within 15, 30, 60 or 90 seconds maximum. Television commercials follow a much more concise format compared to feature films.

Serials ws ads